On March 3, 2022, our International Business Advisory Supervisor Guilherme Campos moderated a hybrid workshop “Italian Manufacturers Rising in China: The Lavazza Case Study”, held in the flagship keep of Lavazza in Shanghai. This occasion was jointly organized by the Mental Home Doing the job Team (IPWG) and the Food items and Beverage Doing work Group of the China Italy Chamber of Commerce.
IP security is a longstanding and important issue for providers running in China. In new years, China has already produced strides to improve IP protection, however, challenges remain as counterfeiters and infringers are turning into more and more sophisticated. Models the two compact and substantial – even these these as Lavazza with about a century of background – all face identical problems.
As Vice Coordinator of the IPWG, Guilherme led the discussion among reps of Lavazza Group, who have been there since the start of the joint enterprise in between Lavazza and YUM China in 2020 and the subsequent opening of Lavazza outlets all over China. They shared their tales and most effective procedures on IP administration and techniques, as effectively as how they address the problems when adapting to the risky, younger, and demanding shopper market place alongside with electronic income channels when preserving Lavazza’s model DNA.
“In a sector of this size, even models like Lavazza require area associates to have a much better likelihood of succeeding. Both of those resources and awareness of the area F&B sector are paramount”, commented Guilherme soon after the function.
At Dezan Shira & Associates, we present a deep being familiar with of the several business and regulatory environments of Asia, provide in depth marketplace entry expert services, as perfectly as advisory and submitting expert services for logos, copyrights, and patents. Approved as a trademark company in China, and with comprehensive IP expert services for far more than a dozen countries throughout Asia, our advisors use their excellent abilities in authorized, accounting, technological know-how, and marketplace entry intelligence to provide you a one particular-cease solution.
Methods about Mental Assets Safety
[On-Demand Webinar] How to Secure your Intellectual Property in China: A Thorough Guide