May 27, 2024


World's finest Law

New Martindale-Avvo Study Highlights Drivers of Legal Consumer Behavior When Hiring an Attorney


Investigate demonstrates value of on the net means in consumers’ work to employ the service of an lawyer

LOS ANGELES, March 21, 2022 /PRNewswire/ — Martindale-Avvo has produced its most up-to-date client investigate report, in which additional than 3,000 legal buyers were being surveyed to realize what drives client actions. The study particulars the most crucial factors in the buyer journey, supporting attorneys greater realize how to bring in probable consumers and increase their lawful apply. 

Martindale-Avvo logo (PRNewsfoto/Internet Brands)

The study reveals the significance of on the web means in the consumers’ work to come across, assess and choose on which attorney to retain the services of: 

  • As a initially source, 34% of respondents change to online search engines, even though 20% commence with on-line evaluations and directories.
  • After the first exploration, customers turn to on line directories/overview internet sites more than any other source to shortlist their legal professional possibilities prior to speak to.
  • Practically 70% of individuals surveyed indicated they use on the web articles, this kind of as profiles and testimonials, to establish a much better comprehension of their lawful challenge and have to have for an lawyer. This highlights the great importance of a sturdy on the web lawyer presence with a comprehensive profile.

When it will come to investigating lawyers on the net by name, Martindale-Avvo’s host of legal professional rankings and directories are the most influential 3rd-bash resources offered. For case in point, additional inner findings note that when a consumer queries for an attorney by identify, their Avvo profile backlink seems on the 1st website page of look for benefits 95% of the time.

“We repeatedly examine consumer conduct through the hundreds of thousands of clicks each and every thirty day period on our vast community of legal web pages by extensive most important exploration like this review. We’re enthusiastic to share this insight to help lawyers increase their electronic marketing investments,” mentioned Suke Jawanda, Senior Vice President and Group Basic Manager at Martindale-Avvo.

“No make a difference how a purchaser begins their work to come across an legal professional, they will normally switch to an online research, such as exploring for an lawyer by name and looking at evaluations in look for results,” he stated. “Having a existence in dependable on the net directories, this kind of as Avvo and Legal, is significant simply because investigate signifies on the net profiles drastically affect how people uncover and find an lawyer.”

The research not only reinforces Martindale-Avvo’s philosophy of encouraging attorneys construct great firms, it also delivers investigation-driven studies that firms can use to develop their online marketing methods. The complete report is accessible for down load at

About Martindale-Avvo
Martindale-Avvo comprises some of the top players in the on the net legal space, which includes models that have been dependable for generations: Martindale-Hubbell, Avvo and Nolo. We provide complete lawful-marketing alternatives, such as actual-time lead era, online lawful profiles, live chat, internet site products and services and guide ingestion and management tools. Our network of sources, which includes,, Legal and, entice extra than 25 million individuals per thirty day period – building us the greatest on-line legal community.


Cision See original written content to down load multimedia: the services of-an-legal professional-301504979.html

Supply Martindale-Avvo


Supply link