The main goal of your official website is to boost your brand’s visibility and availability and reach more people than before. It is your online presence, meaning you will get more clients and people along the way. 

Suppose you think that your site is not performing as it should. We recommend you find a professional company to help you throughout the process. The main idea is to determine whether a site has flaws and deal with them before affecting your brand’s perception. 

The simplest way to understand the importance of SEO is by entering here for more information. 

Comprehensive website optimization is essential for ensuring you can reach more people than before. It means you should think about each step along the way, including the way it performs, appears, how it ranks and whether you can make it better than it is. 

Research

The first thing you should do is conduct thorough research. Before implementing optimization and handling each step, you should understand where you stand and what you should do. It means you should take a hard and long look at the competition, determine their pros and cons, and do the same for your site. 

We recommend you to choose at least three best-performing law firm sites on search engines and thoroughly check them out. You should determine their design, content, tone, structure, and keywords they repeat to ensure the visitors reach them based on the intent. As a result, you will get valuable clues about what you should avoid and things you should implement. 

The most critical research areas should include: 

• Navigation structure
• Web design
• Number of pages
• SSL certificate
• Backlinks
• Page loading speed
• Content 

Although you can do it yourself, it is vital to understand that finding professionals such as Johnny Chen attorney SEO in Houston, is better in the long run.  

They already know how to deal with certain aspects, meaning you do not have to start from anything. Besides, you should focus on your legal niche and let others handle things they understand. As a result, you can rest assured and make your online presence more transparent. 

Design

You probably know that legal companies run on credibility and reputation. The lousy web design will drive people away from you. In the same way, a cluttered office would make a wrong impression. At the same time, first impression or snap judgement is enough for people to determine whether you are credible. 

Therefore, you should boost your firm’s credibility by making it responsive, appealing, and effective. The website should look attractive, modern, and beautiful for others to think you are running a legitimate business. 

It is vital to remember that approximately sixty percent of people are more likely to choose a beautifully designed website compared to others. However, the design is not everything because you should ensure the aesthetics are top-notch to reach the best ranking possible. 

The layout and fonts you choose should be balanced with the design as well. For instance, a color palette should reflect your brand’s character and strength. At the same time, company’s logo design should offer dependability, trustworthiness, and success. 

Besides, you should ensure to:

• Implement high-quality videos and images with descriptive and clear file names so search engines can rank them on the results page better than before
• It is vital to create a responsive website, meaning the design will not depend on screen size and will adjust on all devices, especially smartphones and tables
• Page load speed should be as fast as possible, meaning you should optimize images
• Navigation should be natural and intuitive
• Avoid cluttering it because minimalism is more appealing
• Create different pages for each service you offer
• We recommend you to use descriptive URLs, which will allow search engines to understand everything about the content you publish

Content

The design will create a first impression, but you should keep visitors and search engines as happy as possible. Therefore, implementing informative and engaging content is the best course of action. Enter this link: https://www.dailymotion.com/video/x82qx0j to learn everything about search engine optimization. 

Suppose your website features high-end content that will offer others relevant information on specific subjects. In that case, search engines will rank you higher. It would be best to consider keyword density, social signs, and backlinks.

It is not necessary to publish blog posts or videos daily, but you should focus on things people wish to learn within your legal niche. That way, your company will boost its authority, meaning the visitors are more likely to become your clients.