November 2, 2024

Law

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There Are Some Points to Know About Brand Name and Trademark Registration

Properties are of two kinds, tangible and intangible. Intellectual properties are those intangible properties which arise by virtue of the creation of human mind and intellect.

It includes rights relating to literary artistic work, invention, scientific discovery, industrial design, trademark etc.

Industrial Property includes the invention of a new solution to technological problems and designs i.e. aesthetic creation to present the appearance of an industrial product.

Patent grants monopoly status to its holder to regulate production, supply, and price of a patented product.

Trade Mark consists of a word, letter etc which distinguishes goods of one producer from similar goods of another manufacturer.

Copyright gives the holder exclusive right to reproduce or distribute goods. Particularly it is related to print, sound, films etc.

Industrial Design is some pattern for the manufacture of a product, like the design of particular bike or bottle of beverage.

To ensure that the originality and uniqueness of the product are maintained, it is essential to follow the path of brand and trademark registration. Such registration protects against the threats of piracy and dilution.

Brand Registration

Branding is necessary for every manufacturing or service providing business. A brand could be a business name, domain, logo, product name, or tagline. In other words, it is a feature that makes the product, entity or services differ from other competitors. Brand registration involves multiple processes; for startups, the branding process starts with the selection of a business name.

It is advisable to have a business name that is similar to the brand name. Law firms can offer assistance in terms of determining whether your brand name is suitable, and can distinguish your mark from the marks of other entities.

Trademark Registration

For a business, a registered trademark is an important asset. It is vital to protect one’s company’s investment in the brand or symbol. A trademark is any mark that distinguishes the goods and services of one entity from the goods and services of another, including a symbol, logo, word, tagline, or label.

In India, patents, designs, and trademarks are registered under the Controller General of Patents, Designs & Trade Marks, under the Ministry of Commerce and Industry, Government of India. Though registration under the Trade Marks Act, 1999 is not necessary, it is highly advisable as it helps secure your mark, and protect it. The process can be considerably eased through the assistance of law firms which provide necessary resources and expertise in the registration process. Such law firms are present all over India.